Or: “In Europe for 5 euros I can buy good wine and in Israel you can buy imported wines, 2 in the century and enjoy good quality wines. Good Israeli wines at 50 shekels are hard to impossible to find” so and so we complaine
Everything is true, the lament is justified, in the test of the cost of the benefit of Israeli wines in a significant inferiority to imported wines.As part of the ‘Brother Wineries’ project, the owner of a French winery (one of those who buys his wines in the 2nd century) came to visit his Israeli brother winery. I happened to be a fly on the wall in a conversation that took place, and being a language-speaking fly I was able to understand what was being said and translate for you. [Instructions: Read the guest text from France in a heavy French accent]French: Your place is Terra Julie! How many generations has your family owned it? Did you get that from your great-grandfather?
The Israeli winemaker: No, the place is not mine, I rent it. A young country, my great-grandfather still lives in the Atlas Mountains and raised goats …
So the place costs you money?
Yes, €€€! Euro per month.
Mard! It’s a bombastic lot of money!
And vineyards? Did not inherit from a family?
No, I pay the rent €€€! euro.
Or la la! It is much!
So how do you make money?
Rolling …
So why make a winery?
“I like this. That’s my passion. “
I hummed demonstratively and flew away.
You got the idea. It is expensive here for Allah to make wine, just as it is expensive here to make good food, just as fuel is terribly expensive, just as electricity is expensive here, just as shopping in the supermarket is 2-3 times more expensive than in Europe. Expensive!
So how the hell do you want Israeli wines to compete price-wise on imports? how?? The wineries are not dangerous, they operate out of a conscious right to choose. They enjoy in front of a business with sex appeal and creative joy. But what to do, in order to continue living as a business the price of wines must be high and we pay. So if you enjoy Israeli wines, enjoy visiting Israeli wineries, enjoy the fact that there is a dynamic industry and high-level culinary industry that is constantly evolving, you will continue to drink wine and buy Israeli wine as well.
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